General Policies
- Misleading or otherwise objectionable advertising may be refused at the publisher's discretion.
- Publisher, at his discretion, will plainly mark as "advertisement" any advertisement designed to simulate editorial content.
- Contract period not to exceed twelve months. If less space is used than specified in contract, space must be paid for according to rate earned. Rebates will be made on space placed in excess of contract specifications.
- Publisher may revise rates on 30 days' notice. If such rate revision is unacceptable to advertiser, he/she may cancel his/her contract without short rate.
- Advertisements must be paid in advance of closing date unless credit has been established with The Engravers Journal.
Agency Commissions
Agency commission of 15% allowed to recognized advertising agencies only (agency verification form must be in our office by the space reservation deadline). Commission not permitted on mechanical charges, classified advertisements or R&I Directory™ Listings.
Positively no commissions allowed on past due accounts.
Issuance and Closing Dates
Published in 12 monthly editions per year. Issues printed and mailed by the first week of each publication month. Please refer to the Advertising deadline chart for the space reservation (closing) dates and digital artwork deadlines for each issue. Absolutely no cancellations will be allowed after each issue's closing date. New digital artwork, as well as changes to existing artwork, must be received by the 20th of the month, two months prior to the publication issue date.
Contract and Copy Regulations
- Space orders should specify a definite schedule of insertions, issues and sizes of space.
- Advertiser and advertising agency assume liability for all content (including text representation and illustrations) of advertisement printed, and also assume responsibility for any claims arising therefrom, made against the publisher. It is the advertiser's or agency's responsibility to obtain appropriate releases on any items or individuals pictured in the advertisement.
- The publisher's liability for any error will not exceed the charge for the advertisement in question.
- Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and publication is made and charged for upon the terms of the schedule in force without further notice.
- Two or more advertisers are not permitted to use space under the same contract.
- When change of copy, covered by an uncanceled insertion order, is not received by the closing date, copy run in previous issue will be inserted.
- The publisher assumes no liability for errors in key numbers.
Acceptable Media
- 100 or 250 MB zip disk
- CD-ROM
Proofs to be Provided
- Color laser, sublimation or inket print
- Chromalin, Matchprint, Color Key or press proof to show color
Deadlines
- The deadline for receiving all digital advertising files is the 20th of the month or next business day, two months prior to the issue date (e.g. March 20th for the May issue).
Acceptable Formats (Mac or PC)
- QuarkXPress (4.1 or lower)
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- .eps, .indd, .jpg, .pdf, .qxd or .tif
- CMYK or grayscale files
Postscript screen and printer fonts must be included. Flattened files cannot be revised in-house.
- .eps, .indd, .jpg, .pdf, .qxd or .tif files under 5MB to: pcartwork@engraversjournal.com
Electronic File Transfer
- Digital artwork (including files over 5MB) can be sent to: www.engraversjournal.com/filetransfer
Publisher's Disclaimer
Publisher assumes no liability for errors occurring as a result of improperly sent digital files. Disks and other media returned only on request and publisher will bill advertiser for shipping and handing to return disks and other materials. Publisher will hold advertiser or agency liable for all costs associated with modifying artwork to meet the standards of the publication. Publisher cannot be held responsible for the content and/or output for customer-supplied media if a hard copy of the file is not provided.