GENERAL POLICIES
• Misleading or otherwise objectionable advertising may be refused at the publisher’s discretion.

• Publisher, at his discretion, will plainly mark as “advertisement” any advertisement designed to simulate editorial content.

• Contract period not to exceed twelve months. If less space is used than specified in contract, space must be paid for according to rate earned. Rebates will be made on space placed in excess of contract specifications.

• Publisher may revise rates on 30 days’ notice. If such rate revision is unacceptable to advertiser, he/she may cancel his/her contract without short rate.

• Advertisements must be paid in advance of closing date unless credit has been established with The Engravers Journal.

AGENCY COMMISSIONS
Agency commission of 15% allowed to recognized advertising agencies only (agency verification form must be in our office by the space reservation deadline). Commission not permitted on mechanical charges, classified advertisements or R&I DirectoryTM Listings.

POSITIVELY NO COMMISSIONS ALLOWED
ON PAST DUE ACCOUNTS.

ISSUANCE AND CLOSING DATES
Published in 12 monthly editions per year. Issues printed and mailed by the first week of each publication month. Please refer to the Advertising deadline chart for the space reservation (closing) dates and digital artwork deadlines for each issue. Absolutely no cancellations will be allowed after each issue’s closing date. New digital artwork, as well as changes to existing artwork, must be received by the 20th of the month, two months prior to the publication issue date.

CONTRACT AND COPY REGULATIONS
• Space orders should specify a definite schedule of insertions, issues and sizes of space.

• Advertiser and advertising agency assume liability for all content (including text representation and illustrations) of advertisement printed, and also assume responsibility for any claims arising therefrom, made against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any items or individuals pictured in the advertisement.

• The publisher’s liability for any error will not exceed the charge for
the advertisement in question.

• Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and publication is made and charged for upon the terms of the schedule in force without further notice.

• Two or more advertisers are not permitted to use space under the
same contract.

• When change of copy, covered by an uncanceled insertion order, is not received by the closing date, copy run in previous issue will be inserted.

• The publisher assumes no liability for errors in key numbers.

CLICK HERE TO DOWNLOAD ADVERTISING POLICIES & ARTWORK SPECIFICATIONS IN .PDF FORMAT

PUBLISHER'S DISCLAIMER: Publisher assumes no liability for errors occurring as a result of improperly sent digital files. Disks and other media returned only upon request and publisher will bill advertiser for shipping and handling to return disks and other materials. Publisher will hold advertiser or agency liable for all costs associated with modifying artwork to meet the standards of the publication. Publisher cannot be held responsible for the content and/or output from customer supplied media if a hard copy of the file is not provided.

GLOSSARY OF TERMS

1. Bleed – Image or printed color that extends to trimmed edges of a page.

2. CMYK – Four color process printing; magenta (process red), cyan (process blue), yellow and black inks are used. This is the format EJ is printed. All photographs contained in EJ ads must be converted to CMYK (Please convert all RGB images to CMYK).

3. EPS File Format – The Encapsulated PostScript file format is generally the preferred format for importing vector based images. On the MAC platform is the universal way of saving files from FreeHand and Illustrator and is often the best method for saving from Photoshop. Reasons to use the EPS format in Photoshop include: 1. The use of clipping paths to mask objects. 2. Saving duotones with Pantone colors. 3. Setting the screen transfer functions. 4. Having the option of saving whites as transparent. This enables users to set the background color later in a page layout program.

4. Halftone – A reproduction of continuous tone artwork such as a photograph by using dots to simulate the tones between light and dark. A halftone is made by scanning an image through a line screen to convert the picture into dots.

5. Match Color – Blended color that matches the specified color in a color system, such as Pantone Matching Systems® ColorCurve™ and Toyo™. Match color is more exacting than four color process in achieving a specific color and shade (EJ does NOT accept Match Color).

6. PostScript Type 1 Fonts – The PostScript specification of scalable fonts was first popularized in the infancy of desktop publishing, when Apple introduced its first LaserWriter printer. The PostScript format was created by Adobe Systems, which also markets some of the finest quality PostScript fonts available. Managing PostScript fonts is slightly more complicated than managing TrueType fonts, for the simple reason that each font has two component files. Bitmap fonts are used as "placeholders" for on-screen display, but are unsuitable for final output. Printer fonts, which define characters as vectors rather than pixels, are swapped in at the printing stage. Sometimes they are also used to enhance on-screen display, as with Adobe Type Manager software.

7. RGB – A mixture of Red, Green & Blue. (EJ does NOT accept RGB images, all images should be converted to CMYK).

8. TIFF File Format options – The Tag Image File Format was developed to offer a convenient means of saving graphics that are scanned or generated electronically. The format is especially versatile for use with PostScript and non-PostScript printing devices. It is based on reducing an image to bitmap representation of the artwork very much like a drawing made using the squares on graph paper. The Tag Image File Format offers some unique features when imported into QuarkXPress, FreeHand or PageMaker. Grayscale or Bitmap images saved as TIFFs can be altered after being imported into these programs by manipulating certain attributes using the Style (Quark), Elements Info (FreeHand), or Image Control (PageMaker) menus.

9. TrueType® Fonts – TrueType® is a font file format that has come into widespread use in recent years, especially on the Windows platform. TrueType® fonts, like their PostScript® counterparts, are scalable – they define the outlines of the characters in such a way as to allow them to be printed (or displayed onscreen) at a variety of sizes, without becoming jagged on the edges. All the resources you need to display the typeface are contained within a single file.

10. Choosing the Correct Color Formats – Getting the color you see on screen to look the same on paper can pose a problem. When you look at your computer monitor, you see color produced electronically with light rays using RGB values (red, green and blue - just like television). When we print color ink on paper we use CMYK (cyan, magenta, yellow and black) process colors for 4-color process offset printing for ink color designation. In order to properly print on paper, you must convert your RGB color files to CMYK files. This means you cannot rely on your color monitor's display for color selection, correction, or proofing. What you see is NOT what you get. Colors you see on screen may be very different from the colors printed by offset methods. The stock (paper, etc.) used also has dramatic effect on color reproduction.

11. Process Color – Color specified in percentages of cyan, magenta, yellow and black. When superimposed during the four color printing process, their separate plates recreate a full-color look.